Meta Ads

Managed and optimized 18+ Meta Ads campaigns for real estate lead generation across multiple international markets, including UAE, Saudi Arabia, Spain, Mexico, Pakistan, Mauritius, and India. Focused on lead-form campaigns designed to generate qualified property inquiries at an efficient cost-per-lead, while continuously monitoring performance metrics like reach, impressions, and budget allocation to maximize ROI across diverse audience segments.

Beyond execution, worked to identify patterns across high and low-performing campaigns — understanding which markets responded best to which creative formats, and using those insights to refine targeting strategy for future campaigns. This hands-on, analytical approach helped maintain consistently efficient cost-per-lead figures even while scaling across multiple regions with very different audience behaviors.

Managed and optimized 18 Meta Ads campaigns for real estate lead generation, focusing on qualified property inquiries through lead-form ads. Delivered 316 total leads at a blended cost of 33.6 AED per lead, with a total ad spend of 10.6K AED — maintaining strong cost-efficiency while scaling across multiple markets and audience segments.